Ongoing Video Content

The opportunity for North City Tenpin is to create a regular stream of fresh, engaging video content that captures the energy, atmosphere and people behind the venue.

Rather than relying on a single promotional video, the aim is to build a growing library of content that can be used across the North City Tenpin website, Facebook, Instagram and other social platforms.

The Experience

Bowling is highly visual. The movement, lighting, sound, reactions and competition all provide opportunities for short, energetic videos that show people what it actually feels like to be at North City Tenpin.

Glow Bowling in particular provides a strong visual environment for content designed to grab attention quickly on social media.

The People

The strongest content isn’t just the bowling — it’s the people.

Friends competing, families having fun, celebrations, reactions, high-fives and those moments immediately after a great shot help sell the experience rather than simply showing the venue.

Coaching

Chris’s coaching provides another opportunity to create a completely different stream of content.

Short videos can demonstrate technique, explain common mistakes and show how coaching and technology such as Specto can help bowlers understand and improve their game.

This also gives North City Tenpin the opportunity to establish Chris as a recognisable face and bowling expert through regular, useful content.

Building a Content Library

Each filming session can contribute new material to a growing North City Tenpin library:

Venue • Glow Bowling • People • Coaching • Events • Competitions • Food & Social • Behind the Scenes

From that library, content can be released through planned campaigns throughout the year — supporting North City Tenpin’s different seasons, events and promotions without having to start from scratch every time.

The Goal

Don’t just show people a bowling alley.

Show them why they want to be there.